Bachelor of Communication — Information Design @ MRU is the only program of its kind in Canada.
All designers present information, often while engaging, enlightening and, sometimes, persuading. However, not all designers are educated to craft data stories in ways that are motivating, captivating, clear and accurate, and complex without being complicated.
The information designer uses the same tools as a graphic designer — text, layout, grids, colour, and interactive and graphical elements — but does so in order to tackle different communications challenges. The final product created by an information designer must still be attractive and eye-catching, but their true job is to connect intellectually, practically, as well as emotionally with human beings. We place a high priority on accuracy, ease of data consumption, functionality, usability, and social and cultural responsibility.
We educate information designers who can understand the stories within information, and who can tell the right story while:
- creating a project more efficiently;
- noticing discrepancies or other issues with the information;
- offering insights into more effective ways to reach objectives; and
- working directly and collaboratively with content experts, programmers, and other creatives.
Sometimes information design is aimed for a broad audience (such as signs in airports), and sometimes for a specific audiences (such as personalized telephone bills). In either scenario, our goal is to help build people’s trust in and to improve their experience with a group, person, situation, object, or product.
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